The goal for Netflix has been to make great content with top creators and top talent. While Netflix did not need to turn to theaters this year to be eligible for the Oscars, in the past it has run its movies for just long enough to make the cut and then placed the films on its streaming service. The streaming service has rebuffed the traditional Hollywood release window, in which a film runs in theaters for about three months before being available on video-on-demand or on a streaming service's site or app. Netflix is interested in providing content to its subscribers as soon as possible, which means even when its films are placed in theaters, they often head to the platform soon after.
It proves that as the streaming service has worked to bolster its library content, it has made quality decisions about the product it has either acquired or produced in-house. However, Netflix's track record of nominations proves that it has a place in Hollywood.Įven if Netflix doesn't collect many Oscars on Sunday night, the streaming service's nomination record is impressive. It seems the streaming service could be poised for a repeat of that fate this year. Last year, Netflix had 24 nominations, the most of any distributor at the Academy Awards, but won only two categories. This year, for example, "Mank" and "Trial of the Chicago 7," which are both Netflix films, are up against each other for best picture.
However, it's much more likely that it's a combination of steep competition and Netflix having multiple films nominated for the same categories. In the past, some have attributed Netflix's lack of wins to Hollywood being wary of rewarding the streaming service with top prizes because of how it has rebuffed traditional theatrical release windows, a sacred piece of the film industry. Since 2013, the streamer has garnered 54 nominations and 8 wins. While Netflix is outpacing its rivals in nominations in recent years, it hasn't collected many wins. Its film "Mank," a film centered around "Citizen Kane" co-writer Herman Mankiewicz, leads the pack with 10 nods. Eight years later, Netflix has a total of 36 Oscar nominations across 17 films - the most of any distributor in this year's slate.
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